Millennial dads continue to challenge what contemporary fatherhood looks like. While most brands’ depictions of fatherhood have evolved, millennial dads want brands to reflect not just their aspirations, but the realities they face as well.
When it comes to buying a home, Xers, Boomers, and Matures all plan to stay in their current home as long as possible, while Millennials plan to purchase their next or first home within the next 2-5 years.
32 percent of the U.S. population is 50 years or older, and two-thirds of the primary home equity is owned by those over 55. The choices made by this demographic group will impact housing opportunities available to younger generations, especially
The typical American home has evolved a great deal over the past 50 years. While past buyers preferred suburban, single-family homes, today’s buyer has different expectations.
Millennials are delaying marriage longer than any previous generation. Understanding millennials’ attitudes, preferences, and behavious is critical because they have significant implications for many aspects of U.S. social and economic life.