Millennial dads continue to challenge what contemporary fatherhood looks like. While most brands’ depictions of fatherhood have evolved, millennial dads want brands to reflect not just their aspirations, but the realities they face as well.
Overall, the older the generation, the more likely its members are to report feeling a sense of community where they live. But, the younger the generation, the more likely its members are to feel they should be doing more to
Market Snapshot – Effect of Student Loan Debt on Homeownership
The Effect of Student Loan Debt on Homeownership Writers and politicians are very concerned about increasing costs of college and student loans on the average young person. The amount of outstanding student debt in the US is now $1.25 trillion, and
Buy or Stay?
When it comes to buying a home, Xers, Boomers, and Matures all plan to stay in their current home as long as possible, while Millennials plan to purchase their next or first home within the next 2-5 years.
Access to public transit is important, and Americans of all ages are willing to pay more to live where cars are not necessary. Here’s who’s willing to pay more for better transit options:
Centennials: The Next Generation Video
Flash Player is required to watch this video.
Centennials: The Next Generation
The centennials – those born from 1997 to present – have different attitudes around spending and saving. This new generation is more cautious, less brand conscious, and altogether less prone to the free-spending excess that characterized millennial teens.
What Boomers Want
32 percent of the U.S. population is 50 years or older, and two-thirds of the primary home equity is owned by those over 55. The choices made by this demographic group will impact housing opportunities available to younger generations, especially
The Evolution of Home
The typical American home has evolved a great deal over the past 50 years. While past buyers preferred suburban, single-family homes, today’s buyer has different expectations.
Millennials Might Wait
Millennials are delaying marriage longer than any previous generation. Understanding millennials’ attitudes, preferences, and behavious is critical because they have significant implications for many aspects of U.S. social and economic life.